ARU Summer Internship - Digital Marketing & Comms, Customer Directorate, Essex County County Council

Chelmsford
Marketing
External Temp

Job Description

ARU Summer Internship - Digital Marketing and Communications (Customer Directorate, Essex County Council)

Pay rate: £10.23ph
Location: remote working 
Hours: Full time, 37 hours per week 
Term: 8-12 weeks
Star date: ASAP

The role

The Customer Directorate is home to a variety of Essex Council Councils front line services.

The Digital Marketing and Communications Intern will play a key role in ensuring that communication and marketing schemes are successfully delivered. This will be achieved by assisting in developing and implementing a robust communications plan and assisting in the creation of marketing campaigns that deliver key messages and promote Services and Events to Essex Residents.

The role requires an individual who is confident to work with internal and external stakeholders at all levels, while being adaptable and adept in a fast-moving environment. We are seeking to build a new and improved relationship with our residents and stakeholders that is based on real engagement, underpinned by positive and proactive communication. As a directorate we are seeking new and innovative ways to convey complex messages and keep our customers informed and engaged.  Duties include:

  • Support the Customer Directorate to successfully utilise marketing and communication to build awareness and increase engagement on our Social platforms for Customer Services. 
  • Part of a team responsible for collating and posting social media communications regarding Customer Services as well as communications through other mediums such as our websites.
  • Assist with the delivery of new and targeted digital content such as podcasts, video, and blogs, working with colleagues to create insight led content including video creation and editing, making content accessible to all.
  • Support in the creation of innovative ideas to best meet the corporate objectives of the service and work closely with internal and external stakeholders, providing feedback on campaigns using data analysis via collaboration of resources across Optimisation areas.
  • Support the development and delivery of internal communications across Customer, keeping front line teams up to date on policy changes and new trends. Customer is made up of a number of departments plus some support services and in this role you will required to aide in the planning and execution of communication across all these departments to keep staff and managers informed and engaged in Customer news and developments.
  • Working collaboratively with colleagues in the Customer Service functions to identify areas to improve communications and marketing of the service, in collaboration with Registrations/Ceremonies/Libraries /Coroners. This will include assisting with the planning and implementation of stakeholder engagement across the entire Customer function.
  • Undertake marketing of events and activities for example, events such as reading challenges in the libraries. This will include using multiple mediums to communicate to residents what events are happening and when.
  • Working in a team responsible for maintaining and developing the Libraries social media platforms against strategic objectives with a view to extend the offering to other services within the Directorate.
This opportunity would ideally suit a current undergraduate student.

Learning objectives
  1. Strengthen knowledge and skills on creating new digital marketing and communication plans
  2. Learn how to improve engagement on social media platforms
  3. Learn how to communicate with customers through a variety of different mediums and provide ideas on new innovative ways to do this more effectively.

Person spec
  • Current student from a relevant course e.g. Marketing, Media
  • A keen interest in a marketing/communications with working knowledge of programmes/software typically used in this field.
  • Excellent communication skills, both verbal and written, with the ability to deliver presentations or engagement events to a wide range of audiences
  • Able to work in a fast-paced environment with multiple priorities
  • Knowledge of, and a keen interest in digital content development such as podcasts, video and blogs
  • Ability to demonstrate technical skills in using social media platforms. 
  • Possess a working knowledge and ability to deliver high quality content using Microsoft Office PowerPoint, Excel and Word.

To apply:  Please click the ‘apply’ button below ensuring you attach an up to date CV and short explanation as to why you are right for the role.

Please note, due to the volume of applications we receive, we can only respond to successful candidates.

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